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Experience Communications Successfully Launches Software Start Up
Experience Communications was selected to introduce Nomis Solutions and launch its flagship product to the marketplace. Experience set out to help
the company correctly position the product, educate the market, and establish relationships with influential industry press and analysts that would lend
creditbility to the value proposition of Nomis' product.
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Experience Communications Drives Seagate Automotive Campaign with the Terabyte Toyota RAV4
Experience spearheaded a unique
marketing partnership for Seagate with another brand leader, Toyota. To bring a "cool factor" to storage, Experience designed and managed the
construction of the "Terabyte Toyota RAV4" that debuted at Seagate's CES booth in 2006. The exposure and buzz for the vehicle was evident from
the media and consumers that poured into the vehicle throughout the event. The car became a showpiece for Seagate in 2006 traveling throughout
the US and Canada.
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Experience Communications Helps Increase the Sum of the Parts
Experience Communications worked with Fair Isaac Corporation for five years, initially selected to help raise awareness and tell the corporate analytics story to business press. Over the course of the engagement, Experience successfully launched several analytic, optimization, business rules and decision management products and technologies. The company was rich in scientists, mathematicians and engineers that had launched more than 40+ separate products – but lacked a cohesive and comprehensive product suite and story to tell outside of financial services.
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Seagate Creates a Consumer Experience
Experience worked with Seagate to drive a year-long program to seize the potential of direct connections with consumers. The Seagate Active Storage Tour was an intensified focus on the retail channel to drive sales, firmly position Seagate as major brand in the consumer electronics marketplace, and train OEM and channel partners on Seagate products and technologies.
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The Case for Case Studies
What if your customers won't let you name them. Should you still pursue a case study?
Yes, while case studies have a lot more credibility when attached to a company like Microsoft (www.microsoft.com), they still can be very valuable even if they are “anonymous”. Case studies demonstrate your products, solutions and abilities. They show how you came into a situation, presented a company a solution to their challenge, implemented a solution and achieved particular results.
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