The Case for Case Studies
What if your customers won't let you name them. Should you still pursue a case study?
Yes, while case studies have a lot more credibility when attached to a company like Microsoft (www.microsoft.com), they still can be very valuable even if they are “anonymous”. Case studies demonstrate your products, solutions and abilities. They show how you came into a situation, presented a company a solution to their challenge, implemented a solution and achieved particular results.
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